To build one’s professional value, regardless of the type of work, it is increasingly essential to make use of some typical marketing tools and principles. Personal Branding or Self Marketing, concepts related to “selling” and telling the story of one’s professionalism, means thinking of oneself as a “product” to be best bought by one’s target audience, internal and external to the company.
These thoughts are addressed by dwelling on the digital revolution, in which social media has become an important resource for communicating one’s value promise, getting it discovered by the audience of interest, and gaining visibility and credibility.
In this course, participants will be guided to implement a personal branding strategy, explore the professional use and potential of LinkedIn, and set up a personal development plan that will be shared with the instructor to evaluate its effectiveness.
Methodology
Videos and in-depth theoretical readings will be provided. In addition, practical guides and methods for valuable use of LinkedIn will be provided. Special attention will be paid to creating a personal development plan.
Goals
- Personal branding consistent with the goals to be achieved
- Learn how to use LinkedIn by delving into different features and optimizing daily work
- Set personal development plans and acquire the tools to measure the effectiveness of one’s personal branding.
Program
Personal Branding
- Definition and introduction to personal branding
- Self-evaluation of one’s personal branding
- Personal Branding Strategy and Awareness
- Online personal branding: curating social bios
- The Personal Branding Canvas
- The Individual Development Plan
LinkedIn: key data, usage, and features for an effective profile
- LinkedIn: level of knowledge of professional social
- LinkedIn Social Selling Index: measuring one’s personal branding
- Definition and interesting cases
- Usage data in Italy and the world
- The sections of a personal profile and tips to know
- Features of daily professional interest
- Compass for building an effective personal profile
- Personal development plan.
LinkedIn Follow-Up
- Sharing the personal plan
- LinkedIn Lab: effective writing exercise
- LinkedIn Social Selling Index: remeasuring one’s personal branding after activities
- LinkedIn Final Quiz: measuring one’s Personal Branding.
