An outsourced ICT Services company turns to PRAXI asking for support in the development of a business growth strategy.
It is chosen to structure a marketing function and a systematic development plan, oriented to the long term and consistent with the set goals. However, instead of acquiring from the market a figure with a specific marketing background, you focus on existing resources, young people with high potential and mainly dedicated to operational marketing activities. With these figures, PRAXI works to transfer the skills necessary for the management of a 360-degree marketing office in the company.
Foreword
An ICT services outsourcing company, strong in its deep-rooted experience and distinctive skills, sets itself a challenging growth goal: to become the first Italian company operating in the sector, increasing its brand visibility and maintaining high profitability. The results achieved so far, the close-knit staff, and customer satisfaction demonstrate that the Company has the structure, organization, and quality service to open up to a wider market and grow its customer base.
With this goal in mind, the Company turns to PRAXI asking for support in developing a business growth strategy.
Challenge
The Company presented a loyal customer base that was very satisfied with the relationship it had created, but the economic data were not sufficient to support growth targets. The only solution was to broaden the customer base. Marketing activities up to that point had touched a limited target audience and were not embedded in long-term planning.
The new strategy structured a marketing function and launched a systematic, long-term-oriented development plan consistent with the goals set.
Instead of acquiring a figure with a specific marketing background from the market, a PRAXI Consultant was chosen to join existing resources, young people with high potential and mainly dedicated to operational marketing activities, with the aim of transferring skills to:
- The definition and construction of the marketing plan
- The construction of the enterprise database
- The implementation of enterprise CRM and related change management
- The establishment of the marketing activity plan.
Project
Collaboration with PRAXI continued because of the relationship of trust and shared goals that characterized all the work done.
Implemented projects have touched the full range of business development activities: marketing plan construction, implementation support, sales network assessment, sales management.
PRAXI has supported the company on a path of continuous growth that has included:
- The significant growth in the number of customers acquired
- The tripling of the company’s workforce and opening of two new locations in the territory
- The increase in brand awareness.
