The term “Nudge” was introduced by Nobel laureates in economics R. H. Thaler & C. R. Sunstein, who define it as “The act of gently directing citizens to make decisions and implement behaviors that are more effective and efficient for themselves and the community, but without prohibiting the choice of other options.” The idea behind it is that people’s behaviors can be changed by intervening in the context in which choices are made, because individual rationality is subject to many limitations and is affected by the manner in which the choice is presented.
Being an “Architect of Choices” within the organization means “gently” changing the automatic decision-making process of people, whether customers or employees, by fostering behaviors that improve not only well-being but also the ability to achieve individual and corporate goals.
The course aims to apply the Nudging approach and methodologies to support organizational change, to incentivize new behaviors and processes to accompany the evolution and growth of teams.
Methodology
Pragmatic and interactive workshop anticipated by a homework of theoretical preparation and collection of the “Nudging Challenge.” Reference models and case histories will be dropped into the participants’ organizational reality in order to provide a framework for concrete application in the company.
Goals
- Sharing approaches, methodologies and examples of Nudging projects in the corporate environment
- Describe and map the decision-making process that accompanies the behavior choices of “humans”
- Experiment with methods and tools for setting decision making to support effective behaviors in employees and customers.
Program
- Human decision making, the formation of beliefs and their influence on our rationality
- Biases and how to use them consciously and ethically
- Support the adoption of nudging by making behaviors attractive, social, easy and timely
- Sharing of cases and concrete examples of Nudging application aimed at employees, customers, and stakeholders
- Setting up a Nudging project within the organization:
– focus on and describe the challenge, critical issue or opportunity you want to address
– describe the expected outcome in terms of behaviors and measurement KPIs
– identify the target audience and describe it in terms of current behaviors, expectations, beliefs, desires and fears
– select the most effective set of Nudging tools to achieve the described objective - Define the roadmap and responsibilities in project implementation
- Communicating and enhancing results and supporting organizational citizenship.
