An effective presentation is not made up of slides, but of a clear message that reaches the audience smoothly, capable of conveying new information and stimulating new thinking in the listener.
But presentations are often dominated by PowerPoint redundant with text, images and graphic elements that can disperse attention.
Therefore, to build an optimal presentation that does not disorient the audience, it is important to first focus on the message, then design a structure, and finally decide on the content.
The training conveys the tools to delve into visual and narrative elements and learn how to make effective, clear, and engaging presentations.
Methodology
The approach is workshop-based and interactive. Participants are invited to design a presentation from scratch, with classroom exercises and individual homework.
Goals
- Discover the potential of the tool for remote meetings
- Master the rules of visual perception for clear and readable slides on the screen
- Building a discourse that leads the audience toward the goal
- Exploring plots and narrative structures to hook attention and be remembered.
Program
Visual presentation
- Choosing the right words: word quantity, bulleted lists, white space
- Visual grammar rules for graphic slide composition
- Images that speak and tell: selection guide with links to free resources.
The information and data architecture
- Idea generation techniques: divergent phase
- From mass of information to selection of key content: convergent phase
- The definition of the storyboard
- How to turn data into stories and how to guide in reading graphs and tables.
Comprehensibility and Storytelling
- Technical evidence of presentations and peer review
- The creation of the catalog of stories
- Narrative structures to be understood and engaged.
