The data produced in normal daily records and those generated by the outside world (social networks, databases, etc.) constitute a wealth of information that haphazardly and unrelatedly reflects the history of activities carried out by the sales network and, in most organizations, is not used and does not generate widespread knowledge.
Business Intelligence is a set of methodologies and tools that enables the optimal search and aggregation of data in the organization, and supports the strategic and control activities of the sales network, integrates business data with data from the outside world, to meet the growing demand of managers to “predict” future changes in scenario.
The course explores management and strategic potential of BI to support planning and monitoring in Sales.
Methodology
Lectures, analysis of case studies, pointers to useful tools, software and tools, workshop for creating analysis models and dashboards.
Goals
– Delve into the managerial and strategic potential of Business Intelligence and Big Data
– Learn the basic concepts and get acquainted with the IT tools available
– Catalog operational data and transform them into information
– Identify parameters to build a dashboard that integrates internal and external data, supporting the sales network.
Program
– Turning data into information and information into knowledge
– The classification of operational and information data and the creation of the data warehouse
– Integration of the data warehouse with data from the “external” mode (Big Data)
– How to build indicators: identification of magnitudes, relationships between homogeneous magnitudes, projections on activity and services
– The techniques of presentation, content structuring and navigation (reporting, drilling)
– The analysis and distribution of data
– From Business Intelligence to Business Performance Management.
