Developing skills related to the planning of online advertising campaigns is now a fundamental practice to increase ROAS (Return On Advertising Spent), lower the typical costs related to outsourcing, grow internal resources and achieve business objectives consistent with the industry in which you operate, whatever it may be.
The course is based on the strategic and creative definition of digital advertising projects. The goal is to bring advanced knowledge of the Google Ads platform through the acquisition of the most effective techniques for promoting one’s company, product or service online.
Target audience
Managers and Specialists of Corporate Marketing Departments or Teams.
Methodology
Sharing of best practices, national and international benchmarks, self check-ups and improvement plans.
Duration
In-person 1-day course or webinar mode.
Goals
– Provide a strategic view of Google Ads as an essential tool for the promotion of brands, products and services
– Illustrate the characteristics of the platform and its potential from a purely operational point of view
– Analyze the set of resources and skills recommended and/or necessary for ongoing management
– Concretely set up one or more online adv campaigns by following their progress together over 1 month.
Program
– Introduction and account structure
– Campaign types and target selection
– Ad creation, extensions and exclusions
– Audience segments and retargeting
– Monitoring, KPIs and analysis metrics.
