Often the wealth of knowledge, experience, tools, which reside in the sales network represent the main elements of competitive advantage in the market, but just as often the same wealth of information is not intercepted and disseminated throughout the entire sales network.
The course aims to convey a model of mapping, rationalization and dissemination of key business processes in line with corporate strategy in order to increase competitiveness, improve efficiency, reduce costs and enhance the value of people.
Target audience
Sales Directors, Sales Managers, General Managers and all those who want to make processes and practices of the commercial area homogeneous, capitalizing the knowledge present in the company.
Methodology
The course alternates between training content and practical exercises. Participants will follow a structured model of business process mapping, rationalization, optimization and result sharing. Analysis of simulated business cases and sharing of best practices will complete the course.
Duration
2-day in-person course or webinar mode.
Goals
- Capitalize the knowledge in the company by promoting knowledge sharing
- Provide an operational tool for mapping business processes
- Highlight the impact of process rationalization on sales performance.
Program
- The setup of a business process audit
- Process mapping and collection of sales best practices
- Data aggregation and design of key processes (by channel, by product, by customer) consistent with business strategy
- The communication and sharing of homogeneous sales processes
- Monitoring the implementation of processes and identifying gaps
