Telling and enhancing the company’s brand and culture with the aim of retaining people and acquiring new candidates: this is the goal of an effective Employer Branding strategy.
Taking care of it brings several advantages, especially in the current scenario characterized by a competition, “War for Talent,” which sees new variables at play (e.g., “major resignations,” greater need for work-life balance, etc.) and which plays a central role in terms of “Retention” to avoid high turnover.
Methodology
The online course will be delivered in an interactive mode and will alternate between practice, sharing and lecture moments aimed at acquiring applicable tools. The lecturer will provide case studies, tools, reflections and opportunities for discussion for those who want to consciously and innovatively address how to build and/or help create a value identity-with related strategy-aimed at communicating internally and externally a consistent company image that attracts (and retains) talent aligned with the organization.
Goals
- Analyze the Employer Branding activities put in place by the company (strengths and areas for improvement)
- Bring out actions that can rethink the “Employee Experience” and improve the visibility and reputation of the company as a place to work
- Bringing together possible ways to increase awareness of corporate culture, both internally and externally, and foster a sense of belonging among employees, stimulating identification with the brand.
Program
Employer Branding: why it is so important today
- Definition of Employer Branding
- Main stages of the process
- Trend from the current scenario increasingly Onlife
- Case Study
- Possible and frontier activities
- Employee Value Proposition: what questions to ask yourself
- Inspirational case research.
Employer Branding Development: from optimal strategy to implementation
- Sharing success stories
- “Employer Branding Canvas”: creating the ideal strategy and mid- and long-term business plan
- “Internal and External Attraction, Recruiting and Retention Focus”: identification of activities to start, improve or continue with respect to the optimal strategy
- Inspirational case research
From Onboarding to Offboarding: focus on some strategic moments
- Feedback, Onboarding and Offboarding: identification of activities to be started, improved or continued
- Systematization of learning.
