To communicate effectively, it is critical to identify key communication stakeholders. Often communication fails because stakeholders fail to fully understand its value.
The starting point is to identify just who the decision-making, informational, and operational stakeholders are and how they can influence the project/change or what you intend to communicate.
The second step is to choose a communication that will influence the stakeholders and make them take on a role as sponsors of the presented project or ambassadors.
The third step is to build a supportive business network, in which communication transactions generate value and connections and are able to adapt to the characteristics of the stakeholder.
Target audience
Professionals, project managers, coordinators
Methodology
Interactive stimulation and discussion workshop, with practical exercises including public speaking and effective communication techniques, supplemented with writing an action plan.
Duration
In-person 1-day course or webinar mode.
Goals
- Know the organization and processes, identifying the value of different roles
- Identify valuable networks and promote cross-functional collaboration
- Learning how to communicate the more complex aspect of one’s work or how to ask for cooperation
- Adapting one’s communication style to the interlocutor to gain cooperation, empowerment, or persuasion.
Program
How to identify stakeholders
- Who they are, what they expect, and how I can satisfy them
- Analysis of organizational charts and process maps
- The stakeholder matrix.
The relevance of stakholders in a context of promoting change
- Expanding the network
- Stimulating the emergence of ideas
- Coaching public speaking and stakeholder influence
- Communicate effectively with different stakeholders.
Reflections and role awareness to expand the organizational sociogram
- Reflect on what connections can be activated and by virtue of what value
- Practice explaining a concept by adapting to the characteristics of the interlocutor.
- Practice convincing an interlocutor other than oneself.
