What we are experiencing, with the spread of digital and the wealth of technology, sees the role of communication even more enabling most work processes, especially at a distance. Assuming, however, communication varied characteristics and different functionalities of each specific tool, today it becomes essential to develop awareness of the 360-degree communication impact-personal and professional-and, at the same time, to train oneself to learn and develop effective styles, while maintaining curiosity about all new emerging communication opportunities.
The course also aims to improve effective digital communication skills by setting up an action plan shared with the instructor.
Target audience
All those who want to increase their communication effectiveness online
Methodology
The online course will be delivered in an interactive mode and will alternate between practice, sharing and lecture moments aimed at acquiring applicable tools. Some questionnaires will be administered in the pre-work phase to stimulate awareness about one’s online communication.
Duration
In-person 1-day course or webinar mode.
Goals
– Learn how to communicate effectively online
– Know the different tools and respective registers or tone of voice of social and digital platforms
– Share a Digital Etiquette
– Set up an action plan based on what you have learned to improve your digital communication.
Program
Digitalian: how relationships and communications are changing in the “phygital” context
- The transition from writing to digital communication and the impact in the “Digitalian” and mediated relationships
- Self-reflection questionnaire on mediated communication habits
- Overview of digital usage, different “Tone of Voice” in digital platforms, and differences in communication register in business tools.
Communicating effectively in professional and virtual open spaces
- The evolution of offices and the “Onlife” communicative dimension in work
- Digital Life Balance Tips
- Digital Dexterity: learn about tools for digital collaboration and communication
- Optimal video calls: tools, tips and mistakes to avoid for effective remote meetings
- SWOT analysis of mediated communication in the enterprise
- Do’s and don’ts in mediated communication versus Digital Collaboration
“The online communication manifesto” of value
- Additional mediated communication tools: Kahoot, Canva, Powtoon, Tiktok, Mentimeter, Typeform
- Examples of digital etiquette
- Construction of the shared etiquette from the classroom
- Smart personal development plan: what I commit to do to improve my digital communication from the manifesto.
