Digital tools act a radical impact on our ability to pay attention, understand and remember a message. In the absence of contextual and relational elements, the attention of interlocutors is tuned to certain elements representative of the speaker’s competence and reliability, which must be intercepted quickly and easily.
With this course, participants will be able to effectively manage all phases of a business presentation conducted remotely.
Methodology
The reference model is Work Based Learning, in which participants immediately drop the training content and proposed tools to their own work reality, stimulating people to be drivers of change (their own and the business). The training is preceded by a survey aimed at investigating contexts and skills present in the group and collecting self-cases functional for the construction of the exercises.
Goals
Learn how to manage all phases of an effective online business video presentation with from design, to contact management, to follow up.
Program
Structure of the sales presentation
– Video presentation in the context of the business sales process
– Target, objective and value proposition
– Define the call to action: what we want customers to do once the presentation is over
– Select digital communication formats and tools in line with the target, objective and value proposition.
Focusing the value proposition
– Representing the presentation content graphically (images, infographics, layouts, and templates in line with corporate identity)
– Documenting the voice of the customer: collecting mentions, testimonials video interviews from loyal customers
– The setting of the effective presentation: best managing the elements of the context in which the presentation or video is made.
Managing rapport, questions, and objection management
– Verbal, nonverbal, and paraverbal communication in video presentations
– Time management and space planning for questions and interventions
– Checking for understanding and asking for feedback
– Listening and observing nonverbal customer behavior
– Handling objections and closing
