Success Stories

Marketing plan in a national mobility company

Praxi Sales and Marketing drafted a marketing plan for the development of a sustainable mobility service for business clients at national level. The first stage comprised three simultaneous quality audits designed to analyse the internal organisation, the corporate culture and the perception of prospective and existing clients. These SWOT analyses laid the foundations for the strategic interpretation and the setting of smart targets.

A competitive positioning map was created and the target focused on. The strategy was implemented by introducing a named account list on a national scale, designed to guide the new sales approach in the right direction. Also identified was the marketing mix to support the offer: product features, pricing, sales structure, communication concept.